Some fluid application system requirements may call for off-the-shelf brush or channel applicator tip to meet a fluid application need, but there are times when that just won’t do. Then, you need to call in an expert at developing custom applicator tips or, should the project require, a whole new fluid application system.

Designetics prides itself on creating solutions, not just selling products. As such, the company has an extensive onboarding process when a client has a specific need that standard products won’t cover.

Each month, we sit down with a Designetics innovator to talk about his or her career, what makes fluid applications systems at Designetics special, and topics relevant to the fluid applications industry. This month: Designetics President Craig Williams.

As a leader in the fluid application system industry, Designetics understands the importance of creating a challenging, engaging and healthy work environment for its employees to help them grow as individuals and make educated decisions on their health. To this end, it has created a number of health-based initiatives, including wellness seminars and exercise programs for employees.

Given the mission critical nature of many fluid applications in manufacturing, it’s important that quality assurance be a vital aspect of a fluid application system provider’s services. After all, a faulty brush, channel applicator or a misaligned applicator tip may mean component spoilage, assembly line downtime or equipment damage.

To that end, Designetics focuses a significant amount of its resources and time on ensuring quality assurance is at the forefront of all activities. It features an extensive onboarding process, in which Designetics staff members determine the scope of the project, desired outcomes and the resources necessary for success.

In a factory, where the assembly line is humming along—cranking out piece after piece—everything is great until…The Incident. The Incident: when defective applicator tips sprayed black, viscous fluid over finished products, robotics and fixtures. The Incident: in which workers scrambled to stop the line, while dodging the fluid application system spray.