Each month, we sit down with a Designetics innovator to talk about his or her career, what makes fluid applications systems at Designetics special, and topics relevant to the fluid applications industry. This month: Director of Sales Brad Spraw.

As the premier provider of fluid application systems and solutions, we have long been aware of the responsibilities leadership brings—after all, we have been at the forefront of the fluid application industry for decades. However, we learned long ago that leadership isn’t merely being number one in an industry. For us, leadership takes on a number of directions:

As a leader in fluid application systems and solutions, Designetics believes it’s not enough to just focus on providing superior products in the marketplace; it cultivates its employee base to be the best it can be. To that end, the company provides a variety of personal growth initiatives to its employees throughout the year, in the form of Lunch and Learns, seminars and workshops, as well as health-based activities and educational opportunities.

When you’re the premier provider of fluid application systems and solutions—as well as fluid applicators, brush applicators, channel applicators and applicator tips—you can be assured that your fluid applicators and systems touch all sorts of manufacturing processes, industries and end products. That’s the case with us. After all, we invented the fluid application industry when we were tasked with a way to create repeatable, even and rapid fluid application for automotive windshields decades ago.

The measure of a leader in fluid application systems is how well it can adapt to out-of-the-ordinary requests. And for us, the unusual is usual. That’s because, as the preeminent provider of fluid application solutions, Designetics is often tasked with helping manufacturers come up with new ways to solve problems. And, along the way, we get pretty unusual requests, which require pretty unusual solutions.

We are used to creating new products and sourcing specific materials to accommodate a manufacturer’s fluid flow requirements. Along the way, we’ve created a product line that consists of thousands of options—and we are still designing and prototyping new options weekly.